Wise Surfboards is a full scale surf shop right next to Ocean Beach in San Francisco. Located on the Great Highway, it's located near one of San Francisco's premier surf sports. Lots of local surfers visit this store to stock up on surf gear.
Wise Surfboards stocks a full selection of surf gear, including wetsuits (various brands including Quiksilver, Rip Curl, Billabong, and O'Neill), surfboards, leashes, boardshots, and a good selection of mens and women clothings.
Their prices are resonable and the staff is friendly. They also have good deals that they advertiser on wisesurfboards.com.