I went for the first time and ordered the sushi that I usually order at other restaurants. The fish was fresh (like at every other good sushi place), but the portions were alot smaller and more expensive than places like Yama or Tomoe. Everyone around me was eating stuff that wasn't on the menu and looked tastier, but the waitress didn't bother to suggest any of these things, even when asked for suggestions. This forced exclusivity is really tacky -- this isn't Hollywood! The crowd was very white and heavily investment-banker/trust-fund-baby wannabe.
Pros: fresh fish
Cons: cheeseball crowd, Hollywood wannabe
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