Yelp’s business practices are harsh, at best. It is ironic that a company that is in the business of reviewing businesses is oblivious to its own reputation. I am an attorney who foolishly signed a contract with Yelp based upon representations by Yelp’s salesperson that my business would benefit from advertising with Yelp. With 20/20 hindsight, Yelp did nothing for my business. I cannot imagine Yelp advertising could possible help any professional of any kind. Maybe Yelp works for pizza parlors and massage therapists, but it’s simply the wrong vehicle for professionals. Yelp ADMITS it does one thing very well: Yelp FILTERS OUT POSITIVE REVIEWS. Yelp admits it magically filters positive reviews, but Yelp cannot explain what methodology it uses to remove positive reviews. After talking with several “knowledgeable” Yelp employees, I was told they don’t understand it themselves or it’s a secret, or I was given some other disingenuous explanation. Next, the number of “User Views” and “User Actions” on my Yelp ad DECLINED each week to almost zero after two initial months that were pretty good. What did Yelp do to either inflate my initial statistics or deflate my statistics later on? In any event, why would any business person spend good money to receive zero “User Actions”? The answer is it is because Yelp promises to drive potential clients to your website and business. Isn’t that what they tell you when you call them and inquire about advertising with them? The last straw was when Yelp billed me almost three month’s worth of monthly charges as a “cancellation” fee (a) after I raised questions about Yelp removing positive reviews, (b) after I notified Yelp that I disputed Yelp’s charges and expressed an interest in closing my account, and incredibly ( c) after I emailed Yelp instructions directing Yelp not to charge my credit card any more until my dispute was settled. Over my objections and a legitimate complaints, Yelp ignored my good faith effort to dispute their charges (for breach of contract and false advertising) and charged my VISA card. I have no reason to believe I am the first person, or will be the last person, Yelp shears this way. My only hope is that by writing this review I might save countless others the fate I have suffered. In my opinion, Yelp cannot deliver that which it is selling: an increase in traffic to your business. Bottom line for professionals: Do not waste your advertising dollars on Yelp.
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