If you need any kind of fresh food in the Haight, this is pretty much the only game in town, unless you want to venture to the scary Cala foods at the end of Haight Street. The good news is that this little store has a wide selection of natural and organic food. I always found the produce to be fresh and they always have an interesting selection of seasonal fruit. The also carry Niman Ranch meat, which is a bonus since you don't always find meat products at a natural food store. Like any neighborhood grocery, it's not cheap, buy you're paying for convenience and in this case, natural/organic products.
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