One black man wrote that he saw the billboard and stopped by with his daugher at 4:50 pm to confront the person responsbible for the billboard, and was called into Joe B. Kercheville's office for a 30 minute conversation that won him over. Other posters have questioned the veracity of this account. I worked for Joe B. Kerceville 20 years ago and I know this account is true. \r
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Joe was / is extremely busy and successful, but I noticed that he always met with drop-in salespeople, etc., even when he was not interested in their products. He explained to me that if someone took the trouble to come meet with him that he would meet with them. This is one of his guiding principles. Thus, I know the story is 100% true. \r
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The other aspects of the story also ring true as I can confirm that Joe B. is a truly great man who loves this country and treats people well and forthrightly.
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