If you are seeking a spot to just hang out with your friends on the weekends then Identity is definitely the place to go. It is also a great place to meet new people. It is nice to see an array of different groups of people joining together just to have fun. Whenever my friends and I go there, we just wind up having a great time! You cannot help but be drawn to the 'swankiness' view of the place. It is inviting and the bartenders and owners are very friendly. I have never been to a place where the owners actually care if you're having a good time or not. I enjoy the kind of music the DJ plays (80's music to Hip Hop to Rock to Salsa). The drinks served there are not watered down (which I like very much). I definitely recommend this place!
Pros: Comfortable, Great Drinks, Can be Romantic
Cons: no room to set coats
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