I went to WhiteFire on a whim, after moving to Austin TX, from Boston MA. I had spent a few months in Boston going to high end commercial and family owned jewelry stores, and being discouraged by the very high prices, and overwhelmed by the seemingly endless barrage of information. WhiteFire was the first place I called when I arrived in Austin.
When I called WhiteFire Diamonds, and spoke to Malcolm Brown, he made the process very simple and laid everything out right in front of me. He got all the hard questions out of the way, budget, time-line, etc. Once that was settled, it made the experience incredibly stress free. There were no sales pitches, or being pushed in any one direction, they were all about making me comfortable, and finding the perfect engagement ring.
My circumstances were unique in that I approached WhiteFire with a family engagement ring that was given to me by my Fiance's Mother. My initial idea was to sell this ring in order to buy a new ring that had a different aesthetic, an antique design that I knew my Fiance favored. Malcolm offered his thoughts and came up with an idea for a custom setting that incorporated all the diamonds in the old ring. He hand drafted it on the spot, and came up with something truly breathtaking, unique, and meaningful.
2 Months later, I had the most amazing engagement ring I'd ever seen, and it made my Fiance very very happy. I would recommend WhiteFire Jewelry to anyone. Don't bother going anywhere else.