Tel-Aviv is one of those services you see advertised but think you'll never use. But the day will come when you can't get a ride to the airport and/or a cab just won't do.
I'd recommend calling Tel-Aviv. They are helpful and honest about their prices. Look for coupons, they usually offer a discount to and from the airport. They are reliable and thus far, they haven't disappointed.
The cars are clean, usually black sedans, but you can ask for a larger car and they'll provide it for more money, of course.
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