Anthony's Jewelers should stop worrying about spending so much money on billboard ads and instead invest in the power of wrod-of-mouth. I have several pieces from Anthony's, and I love every one of them. I haven't found any of them at mass-market jewelers like Hannoush (etc) and that says a lot in today's market. The quality of their pieces rivals that of any jeweler and they carry innovative, unique and stylish designs. They also don't hesitate to lower their price if it means making a sale. Negotiating price with them is just as fun as tormenting a used-car dealership, but with none of the headache. The next time you're hunting for a jeweler, give them a try before you head to the bland national chains. And if you need any repairs done, they're honest and fair.