Diamond Center Incorporated

I had my girlfriend's engagement ring custom-designed at the Diamond Center, and my experience was a pleasure from start to finish. My girlfriend and I had looked at rings in a few other jewelry stores and had grown weary of the nearly ubiquitous high-pressure sales tactics. But when we stopped by the Diamond Center, the salesperson, Demi, was happy to spend over 45 minutes educating us on the fundamentals of diamonds and showing us examples--all without any pressure whatsoever to buy anything. That impressed me so much that I asked the Diamond Center to custom-design the engagement ring my girlfriend had in mind. They created an initial computer model of the ring and then updated it per my comments and suggestions to make sure the model looked exactly the way we wanted before they produced the ring. The finished ring was a beautiful work of art and made my girlfriend a very happy woman. (More than two months after I proposed, she still catches herself gazing at her ring sometimes when she should be working instead!) Sam, Maria, and Demi were all a pleasure to do business with during the ring design and diamond selection. Their service and professionalism is excellent; they consistently treated me like a valued customer and showed a genuine desire to make sure my girlfriend and I were 100% pleased with the finished ring. We cannot recommend the Diamond Center highly enough. more

During my hectic schedule of booking vendors for my wedding, I realized that I hadn't purchased my husband's wedding band. A friend suggested that I visit the jewelry district in downtown L.A. I walked into the Diamond Center and fell in love with their selection of jewelry and my salesperson ""Demi"". She was very nice and helped my choose the perfect ring. THANK YOU!! This was the only stress free part of my wedding.... Pros: stress free shopping more

Let's just say my boyfriend is the pickiest shopper and even more hates shopping for jewelery. However when he stopped by Sam's store and met with him and the friendly sales person. He was sure he wasn't going to purchase my one year anniversary gift from any where else.. I personally give the place a 5 star rating!:) more

Husband and wife Sam and Maria as well as their staff were very helpful in my search for an engagement ring and wedding band for my wife. My first trip they spent a good two hours showing me diamonds - a learning experience for me. At the end, no high pressure sales tactics. Their pricing was very good after comparison shopping. They've been doing business there a long time. Great overall experience. more

I love jewelry! I work downtown, live on the westside and love the beach - so, I have been to just about every jeweler in the area but hadn't found one I loved (a unique product, the service and the prices). A good friend of mine swore by Diamond Center and based on that, I recommended Diamond Center to FIVE friends looking for engagement rings (people ask me because they know I LOVE jewelry). All five of those friends ended their quest for the perfect ring with Sam and Maria at the Diamond Center (some felt like they had been all across town prior and found buying a ring to be much like buying a used car). All five of those friends loved the service they received and love their rings. Last summer I had Diamond Center make me a cocktail ring. I was very happy with the ring and with Sam's design. Then, alas, my boyfriend was hinting around about where he should get my engagment ring (yippee!). I am not shy - I told him with complete confidence that he would get the best ring and the best deal at Diamond Center. Because I love visiting, Maria knew exactly what I like. She and my now fiance designed a ring that exceeded all of my expectations. It's gorgeous and I couldn't be happier. If you need jewelry, you'll love what you find at Diamond Center. Pros: Prices, Service, Can make anything you want Cons: Parking downtown more

I am so thankful for Sam's contribution towards my recent sensational engagement. I can't stop looking at the ring he created! It is a true testament to his creativitiy and excellent craftsmanship. My fiancee said that his experience was flawlass. He felt that Sam really took the time to walk him through everything, always feeling his genuine care for his happiness with the end result as well as his passion for what he does. For that, I'm very grateful. I have a stunning ring and I owe it all to Sam at the Diamond Center!! more