I first ate at Serendipity on my honeymoon, eleven years ago, and it was fabulous. Understandably, I've had a soft spot for it ever since. But my most recent visit is likely to be my last. I took my parents when they were in town from Scotland, and to say it was a letdown would be an understatement. Up till then, my parents had been overwhelmed with the welcome New Yorkers had given them - we had had a great time. Then came Serendipity. Frankly, I was embarrassed to have raved about it to them. When we walked in, the front of the store was such a shambles you couldn't tell if there was a queue for the restaurant. When I went ahead to check, I was hauled back by a man I believe to have been the owner (and who hadn't bothered to greet me or ask if I wanted a table) and rebuked: ""This is NOT the sort of restaurant where you seat yourself."" Rude, rude, rude. We should've left there and then the food was a real letdown. While the desserts are great, our main courses would struggle to be described as even average. It's sad to see a favorite in decline. I hope it improves. Less time spent on headline-grabbing desserts with diamonds, and more on food quality and customer service, would be a start.
Pros: frozen hot chocolate
Cons: everything else
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