What is Judy's Book?

The Social Search® tool to get the trusted scoop on local places. Local reviews, recommendations, deals, and coupons from people like you, including those you know. Find and discover great places and avoid the not so great. Judy's Book makes it easy to share places and businesses with friends and family.

How did it start?

Judy's Book was started by two friends, Andy and Chris. Andy got the idea from his wife, whose mother Judy was the inspiration for the site. Judy kept a "little green book" full of her local shopping tips and favorites, which she shared with family and friends. Chris and Andy created Judy's Book to share her dedication to quality and value with shoppers everywhere - a place where friends and neighbors can find and share great shopping finds, both online and off. In 2008 Judy's Book was acquired by Seattle angel investors and entrepreneurs Andy Liu, Geoff Entress, and David Niu. The Judy's Book team brings continued focus to the original Judy vision with an emphasis on families, moms, and Social Search®.

More On Judy's Book

  • Discover Kid-Friendly place with our partner KidScore which ranks places on kid-friendliness from 1-100.
  • With Judy's Book you can read reviews on a business before decieding to buy a deal.
  • Create your own “book” or list of favorites and rejects to share with others.
  • Trusted reviews from our community, Judy's Book shows the best and worst side by side.
  • Access our mobile site, no Apps to download. Just find, read, and review places on the go.


Judy's Book users are household decision makers with buying power and influence. Advertisers and other firms can advertise on Judy's Book or KidScore . For local businesses the best way to advertise on Judy's Book is by claiming your listing.

Contact Us

Judy's Book is intended to make your life easier and more fun. If there's something we can do to make your experience even better, or if you have questions about how our site works, please contact us at info@judysbookteam.com.


Visit the Judy's Book blog to find musings on the future of local search, advertising and community (including new ideas and stuff we love on the topics of social software, online and offline community, user-generated content, local advertising, and whatever else we happen to be thinking about).

Leadership Team

  • Marcelo Vaccaro from Judy's Book

    Marcelo Vaccaro

    Director of Development

    Marcelo is a Senior software developer living on the east side of the Seattle area. He has a Master's degree in Computer Science from the University of the Republic - Uruguay and started his career at India's software giant TCS. He later relocated to Seattle and has worked at various social networking startups. He loves sunny weather, and in his free time he enjoys playing soccer and flying model airplanes when it doesn't rain.

    Favorite restaurant on Judy's Book: Coho Cafe

  • Andy Liu

    Andy Liu

    Co-Founder and Board Member

    Andy Liu is CEO of BuddyTV, the largest independently held TV site on the Internet. Prior to BuddyTV, Andy served as President and CEO of NetConversions from 1999-2004 before its sale to aQuantive "AQNT." After the acquisition, Andy served as VP and GM of its Site Optimization unit from 2004-2005. He is also a founder of a non-profit that is focused on technology in developing countries and is very passionate about entrepreneurship.

  • David Niu

    David Niu

    Co-Founder and Board Member

    David Niu is a passionate entrepreneur and President of BuddyTV.

    Prior to BuddyTV, David co-founded NetConversions in 1999 which was then sold to aQuantive "AQNT" in 2004. At NetConversions, he rapidly cultivated a rabid client base of Fortune 500 organizations, like American Express, ESPN, and ATT Wireless. After the acquisition, David served as a Vice President at Avenue A | Razorfish, which is a division of aQuantive.

  • Geoff Entress

    Geoff Entress

    Co-Founder and Board Member

    Geoff serves as a Venture Partner with Voyager and focuses broadly on information technology investments in the Pacific Northwest. Geoff is also an active angel investor in the region, and has invested in over 50 Pacific Northwest technology companies during the last decade. Several of those companies have had successful exits, notably Isilon Systems (NASDAQ GM: ISLN), World Wide Packets (acquired by Ciena), The Coffee Equipment Company (acquired by Starbucks) and Shelfari (acquired by Amazon). A former venture partner with Madrona Venture Group, a Seattle-based venture capital firm, Geoff is a current investor in over 40 private companies and is a current board member of six companies, including drugstore.com (NASDAQ GM: DSCM), Liquid Planner, Dashwire, Bonanzle, Judy's Book and Sandlot Games, and is a board observer for several others. Geoff is also a long-time member and vice chairman of the Alliance of Angels, the largest angel investor organization in the Pacific Northwest, a partner of Founder's Co-op, a member of the Advisory Board for the University of Washington Center for Innovation and Entrepreneurship and a member of the Advisory Board for the Donald H. Jones Center for Entrepreneurship at the Tepper School of Business at Carnegie Mellon University.

  • Mike Ma

    Mike Ma


    Mike loves to build stuff. He has worked at major software, e-commerce and financial companies in roles from product development to business strategy and marketing. He loves to travel, loves to eat and loves to look at the world through his camera lenses.

    Mike led the efforts at Judy's Book since its reincarnation, and now serves on the board.

    Favorite Food Dish Recommendation in Seattle: Seafood Bisque Chowder from Pike Chowder

Mom Advisory Board

  • Julie Martin from Judy's Book

    Julie Martin

    Though not technically a Seattle Native, I have lived here most of my life and love the Northwest - especially walking Greenlake, exploring old bookstores, enjoying live music and finding the best Mexican food available with my husband. Lately, I've been focused on finding kid-friendly restaurants, good outdoor and indoor play areas and thrifty clothing finds for our toddler son. During most weekdays I am found working as a consultant at Microsoft.

  • Erika Klimecky from Judy's Book

    Erika Klimecky

    Erika is the Editor and Director of Content for Seattle Backpackers Magazine Seattle Backpackers Magazine. She is also a photographer, avid outdoors person and mom of 2 boys, 6 and 10 years old. A resident of the East Side for over 10 years, she enjoys art, farmers markets and anything that is just a little bit out of the ordinary.

  • Erika Klimecky from Judy's Book

    Dana Macario

    Dana Macario is an Eastside Mom to two, fun, high-energy toddlers. When she's not busy chasing them all over creation, she can be found blogging at www.18years2life.com or serving as a marketing consultant to Seattle-area businesses. You can also catch her over at TODAYMoms.com now and then.

  • Melissa Benaroya from Judy's Book

    Melissa Benaroya

    Melissa is a licensed clinical social worker with an emphasis in children and family services. She is the co-founder of Mommy Matters Seattle, a workshop series for mothers of toddlers and preschoolers seeking support from peers and professional advice. Melissa is also the founder of Green Lake Moms, a 1800+ member web group dedicated to sharing resources, offering support, and making connections for local area moms. Additionally, Melissa provides consulting services to organizations interested in reaching out to the young mother demographic, parent education to the families at the Madison Park Cooperative Preschool, and training programs for the PEPS organization.

    Melissa has a Masters degree in Social Work, is a Credentialed School Counselor and is trained in Positive Discipline. She is also a Certified Gottman Educator offering the Bringing Baby Home Program for families with young children and workshops on Emotion Coaching. Melissa practices as a parenting consultant to groups, and individuals by blending her clinical training with her knowledge of child development and discipline.

    Melissa lives in Seattle with her husband Russell and two children, Maya (7) and Shane (5). Melissa keeps her sanity with an active lifestyle of running and Crossfit!

Quick Facts

  • 4.5 Million Reviews
  • Over 11 Million US Place & Business Listings
  • 1 Million Monthly Page Views
  • Over 450,000 US Members
  • 68% Women, Mostly Moms
  • 32% 100K+ Households
  • 65% College Graduates

    Sources: Doubleclick Ad Planner and Quantcast July 2011

  • 6% of Moms Trust Messages In Brand Advertising Versus the 91% That Trust Recommendations from friends and “moms like me".

    Source: Cafemom.com Momindex Summer 2010

  • The number of moms who use social media regularly (e.g. Facebook, MySpace, BabyCenter Community) has significantly increased from 11% to 63% since 2006; a change of 462%.

    Source: BabyCenter, LLC.

  • The vast majority of moms (91%) never leave the house without their cell phones and, compared with three years ago, are 348% more likely to use a cell phone to go online.

    Source: BabyCenter, LLC.

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