Don't be afraid to check out this place. Book an appointment in advance as they're a small shop, and keep an open mind. Also- I cannot stress this enough, do your homework and bring photos of dresses you like so they can get a grasp for what style you're into.
They carry a nice selection of Peter Lagner dresses, if you're into clean, modern, and smart looking dresses. If you're that sort of bride, you'll have good luck here, since the designs are quite unique. They also carry lots of bling bling and big designer name dresses too, if that's your cup of tea.
If you're feeling like Pronovias, I'd recommend purchasing the dress in the burbs, where the markup is less. I tried on a dress I tried on elsewhere, but it was marked up almost 50% more! But you can't blame them, Newbury rent must be insane.
Last but not least, I thought the service was friendly enough. They weren't sugar sweet, but they remained professional and courteous... Plus, they really listened to what I like and what I don't like, but! I can see how this store would be intimidating store to the wedding-dress-virgin. They help you get into dresses, so prepare to be in your underwear in front of a stranger.
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