Charging full price is appropriate to encourage you to leave your child at home with a babysitter, where he or she belongs. There is no rational reason for a 1-year old child to ever be inside an operating movie theatre. The only thing they can do is distract or disturb other people from enjoying the entertainment. \r
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Many thoughtless parents are so attached to their little darlings, they never even consider what an affront a fussy child is to other paying customers. Not to mention that the kid really doesn't want/need to be there anyway. Really, people, a little common sense goes a long, long way.
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