Although I live in Phoenix, I visit Chicago a couple times each year. While planning my wedding, I heard about White Chicago, so I visited while in town.
I was blown away by the modern white-out decor and friendliness of the owner, Ursula. I had already visited countless wedding boutiques in search for my perfect gown. Hands down, White Chicago was the best shopping experience. Although I did not find a gown that day (I feel I should mention they were only open a few months back then and didn't have near as many dresses as they do now), I felt like a VIP!
They showered me and my two friends with luxury. It was the little details that made the difference. Ursula cleaned all of our rings, provided us with drinks, and gave me one-on-on attention. I didn't have to dig through rows of gowns. I explained to Ursula what I was looking for and she brought the gowns to me. I felt so special and beautiful strutting down their custom runway to show each dress to my friends. When you're on the runway, you get a chance to move around in the dress and see it from several angles, which you don't get to do in other crowded boutiques.
I did end up consigning my dress at White Chicago after my wedding. I met with owner, Stacy, at that encounter and she made the process easy and painless. A few months later, I got an email that my dress sold and a check in the mail. I think it's a great option for brides like me who don't want to worry about storing their dress for the rest of their lives and also want to help another bride who has similar taste. Also, they split the profits 50/50, so I made money back on a dress I'll never be able to wear again. What a deal!
I wish more businesses operated with the care and passion as White Chicago. I recommend this business to all brides, especially those with the MOST discerning tastes.
Pros: They make shopping for a gown relaxing and fun, they only accept quality gowns in good condition, they search for a variety of popular styles in all sizes
Cons: All dresses are one of a kind, so you just have to hope that someone with your taste and same size consigned their dress