Chocolate is one of my favorite things, and I don't care what anyone says, a Hershey bar is just not as good as gourmet chocolate. And it's not just because they taste different. There are a lot of factors that go into this. For one, it feels so much NICER walking into a chocolate shoppe- it's got that strange mixture of Paris and Florence- than a convenience store. Secondly, there's the packaging. Mariebelle's has even better packaging than Godiva's if you can believe it- work of art!