This is hands down the best place to get italian beef in the city. They give you this huge sandwich, which is big roll of bread filled with their great beef and peppers. The flavor is unbeatable. There are pics of all the great celebs who frequent this place. Apparently, Jay Leno is a frequent here but I have yet to run into him here! Either way, if Jay Leno thinks this place is great, you have to give it a try!