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Businiess name:  Viva Amore
Review by:  citysearch c.
Review content: 
"What a find" is right! Mena stayed open on a Sunday to offer personalized help, humor, and honest opinions (but no pressure) and I walked out with my perfect gown 3 hours later! Viva Amore has a wide range of beautiful upscale, branded gowns in a variety of styles and sizes - all are high quality in terms of fabric and design but offered at very deep discounts. Compared to the larger, more generic discount bridal shop I visited the day before, where I didn't find one dress that would "suffice", at Viva Amore, every single gown was gorgeous, fit well, and seemed much better in terms of quality at half the price. The only hard part was narrowing the selection from the top 5 that I loved to pin down the perfect gown. Also, hearing all the stories of Newbury St. salons where the service can be snobby and one has to try on a random size and then have your size ordered, hoping it fits upon arrival months later or can be altered (at a pretty penny), the owners of Viva Amore sell floor samples or individual dresses that may not have sold at other shops - so you can actually find a dress in your size - which is very helpful if you're more than size 12. My gown barely needs any alteration - I could wear it tomorrow if I had to! Add to this great selection and good prices, Mena's great service and knowledge. She definitely was able to offer opinions about what styles fit me best and bring out the right gowns to try on - which helped move the process forward. She just cared and was a fun person to work with for 3 hours - making it an enjoyable experience, not stressful or rushed. The shop is small - no room for friends or a bucket of champagne - and the fitting room could use a better mirror - but the personalized service more than made up for the overhead of an expensive salon. Lastly, after you walk out with your beautiful new purchase, you still have money left over to eat some yummy mezza across the street at Sophra. A delicious end to a wonderful shopping experience. Pros: Great service, designer gowns at deep discounts Cons: Needs a 3 way mirror - bring a hand mirror to see train

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