AC Moore carries a very comprehensive range of craft supplies, with particular strengths in yarn crafts, scrapbooking, floral crafts, wood products, and cake decorating. They carry a much wider selection of high-quality yarns and needles than other chains in the area do (an extensive selection of clover needles and hooks, natural fiber yarns in addition to the acrylics, etc). They also tend to be priced under Michael's. Pay attention to the newspaper - there's a 40% off any regular price coupon in the paper every Wednesday, and one Sunday night every month or so they will stay open late and you can get 25% off your entire purchase that evening.
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