I don't know what all the hype is about Wild Oats is, but I personally think it is an overpriced grocery store. I'm not into the health foods and organic foods, so maybe that's why I feel this way. I can say, every time I have been in the store to pick up something simple, I can never find it because they don't carry anything simple! I just can see paying $5 for a bag of organic chips or anything else that overpriced for that matter. *shrugs*
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