I like how the service is personable and it's a movie experience unlike any other. There's an usher to show you to your seat, the person in front of you's head won't be in the way to kill your experience, there's a person introducing the movie, etc. Also, you can apply for a movie card that will give you points everytime you go (like the AMC movie watcher card) and when you first apply you get 5 points (something like that i forgot) but it can get you free popcorn or a soda (whichever you prefer).
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