I'm an annoying shopper. There I said it! I am especially a pain when I start shopping for more expensive items that I will keep for a long time. My bike was stolen a few weeks ago and so I had to replace it. Since my old bike was out of date in terms of technology, I wanted to treat myself to the best of the best (or at least the best of the best for a non-professional, non-competitive female leisure city bike rider)...but there are so many options and details to worry about: types of brakes, chain cover, kickstand, wheel diameter, frame, shifters...oh my!
Needless to say, after a week on Google, I came in knowing what many of these features did however I still did not know how to find the best bike for me. The sales team was patient with me as I meticulously went over every feature on my list and whether I needed it or not for my city riding. To make things fun, they even told me about features I hadn't read about! Some things like high-tech brakes are costly and probably not necessary for my bike use (I never bike in the rain) and others like a chain protector are necessary for me because I wear skirts.
Of course I had to try a bunch of models, hemmed and hawed about what size was right for me (they can advise you but feeling is the most important deciding factor and they can't tell you how you feel on a bike). I did not purchase my bike right away but waited another week (and looked at other shops). I came back to Sierra Bikes because it was the best shop I found and seemed to offer the best service both before and after purchase.
I am very happy with my purchase and after spending so much time choosing my bike both with the salespeople and on my own, I do not have buyer's remorse. I was glad they didn't pressure me. I made an informed decision and feel I got the best product for my needs. They also suggested the best kind of anti-theft devices to prevent it from being stolen in the future.