I love this store. They have so many things to choose from. It's the only place I've found that has a large selection of Sesame Street toys which are my son's current favorites. I know I can usually find the most unusual items either of my sons want at toys r us. Everything is out where your children can see them. I love to take my boys here to just browse. It's really great to get ideas for holidays. They don't mind you getting the toys down and allowing your children to try them out.