I've been shopping at whole foods for years now. I started in California and now that I'm in Seattle, I've rediscovered my love for this place. Although it is mass market chain organic, they are truly committed to local food and often tell you where the apples come from. The cheese department is superb- they will give you sample of cheeses, which is always good since when spending more than $20 a pound for cheese, you better know you like it! Regardless, the selection, freshness and variety surpasses any other market in the area. Be prepared to spend money, with all of the temptations you will not get out cheap.