My daughter got a gift card from this store so we of course had to check it out. It is in the La Frontera Shopping Area. I was glad to take her especially since I wasn't having to drive to the mall! They have tons of items from earrings, necklaces, bracelets, hair accessories, and purses. You name it I think they probably have it. They also do ear piercings as well. My daughter even convinced her grammy to take her on her recent visit. They have many themed items: Lizzie McGuire, Hello Kitty, Princesses, Monkeys, and Frogs to name a few of the themes. My daughter even got a Frog doorbell for her room to keep her brother out . He of course is driving her crazy ringing her doorbell! Great shop for little girls to tweens to women. Great selection, nice employees, and prices are reasonable.