Freida is seriously nicest person I've met. I love how you have one on one with her and all of her attention is towards you. She also has a way of making you feel really good about yourself, like you?re the most important bride. Her couture dresses are gorgeous and a fraction of the price. Freida also knows what kind of dress will work on you or not. I purchased my dress, veil, hair piece, jewelry and shoes from her. And I actually started getting in shape for my wedding and have been losing weight rapidly. So rapidly, that in fact, the dress I purchased may not be able to be taken in anymore and will have to be returned. Freida told me not to worry, keep doing what I am doing and she'll make sure she can either order my dress in a different size or we'll get something extremely similar. What other place would do that?!?! David's Bridal or any other bridal chain store would have most likely told me that I'd have to purchase another dress. Please, please, please go there before buying your dress. 6 friends of mine and I have all gotten our wedding dresses there and we all highly recommend a Joyful Occasion!!!
Pros: One-on-one attention, beautiful couture dresses for a fraction of the price