This store, located on the bottom floor of a multiple-story, multiple-store building on Telegraph Ave., boasts an impressive line of Cal logo apparel and other memorabilia. It has basically everything you would want to have with a Cal logo, and for the most part, the stuff here is a bit cheaper than at the campus store. The store itself looks a bit trendier and hip than the other Cal merchandise stores (such as the Bancroft Clothing Company) in South side of the Berkeley campus, which adds to the shopping experience. This is the first place to go if you're a die-hard Cal fan like myself.
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