My experience appears to different from the other folks on here, but I have to tell the story. When I got engaged four and a half years ago, I heeded the advice of many and turned to Continental Diamond where I was directed to their private-label "Eight Star Diamond". I fell for the pitch and bought what was (for me) a very expensive piece of jewelry to express my undying love. As fate would have it, our love turned out not-so-undying, and my wife & I agreed to divorce. With my agreement, she wandered back into Continental Diamond to attempt to resell the diamond back. Imagine her surprise (and mine) when she was told that the diamond was worth less than one-third of what I spent on it. Someone there actually had the nerve to tell her that THEY (Continental) "likely paid too much" for the diamond in the first place. Hmmm...Her first reaction was anger at me, until I was able to convince her that it was ME that was ripped off, not her. Since then, I have found that no one is willing to pay me more for the diamond than the amount Continental offered her. So, while others here rave about being a customer for life at Continental, it is likely that they have not been in the unfortunate spot of having to try to return a piece and determining that they got fleeced for a profit margin of about 250%. Not sure what the insurance companies have to say about this, since Continental appraised it for full value. Ok. Lesson learned, and buyer beware.
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