It was my first time at My Sugar's Donut Shopp, and I explained to the ladies behind the counter that it was as well. They were very friendly and eager to help, and even gave me a free donut to sample - One that I had my eyes on AFTER I'd picked out and paid for my customized dozen donuts. I told her that it looked good, and I'd have to try it next time. She then gave it to me for free, and said she'd let me try it right now. Helpful, friendly, and not dragging around like I'd expect most people to be doing at 5am. It's small gestures like that which turn new customers into repeat customers.
Pros: Friendly and knowledgeable staff.
Cons: A bit pricey, but worth it.