This store recently opened in the paramus, new jersey area and I was one of the first to check it out. The decor is beautiful on the inside and very spacious. I didn't make an appointment, but they still helped me purchase a very nice evening dress for a good price. (I think bridal parties have to make appointment, but not special occasion)
The shop carries very high end dresses with suitable prices, if your looking for designer name dresses.
The one thing I loved the most was the fact that the service was one on one and very personal / private. A+ customer service.
Their product line seem to vary from middle to high priced dresses. Definitely not cheap products and very nice fabrics. I will definitely be going back for their evening dresses.