I just got back from my first visit to Etherea Salon and I am very pleased. I have been going to 7 (the downtown location) for my past 3 haircuts, but decided to try something new. I'm not really a risk-taker when it comes to my hair, but I got an offer I couldn't refuse: free haircut with color. So I took them up on it and I am very glad I did. The receptionist hooked me up with Caela (pronounced Kay-la) and she did a great job with my cut (I was too nervous to go for color too). She only took about an inch off my hair, which was her suggestion and I thought that was very interesting. Most stylists want to cut at least 4 inches when I come in. She added lots of layers and made my hair look 100% better without cutting it all off, which shows talent. The salon itself was nice, although it is undergoing some needed remodeling. Best of all, it is an Aveda salon, which I feel are some of the best haircare products available. This salon doesn't have the hype of some others in town, but you save $$$ due to their reasonable pricing and don't sacrifice much in doing that. There was a quick mix-up when I was at the register (it seems the receptionist I spoke with on the phone didn't make a note that I was getting a free cut) but the guy up front was quick to get everything settled without making me feel weird. I find it hard to believe the negative review posted on this site, because the customer service I received was top-notch. Bottom line: I'll still go to 7 maybe once or twice a year, but for maintenance and a basic cut that is not so basic, Caela at Etherea has definitely earned my business.