As a amateur photographer I was overwhelmed by the selection and stock here. I went to the main store and was amazed by all the variety of cameras, camera bags, photo paper, filters etc. I went across the street to the rentals building to pick of film. There is a vast selection of film and it is reasonably priced compared to other local camera shops. I needed help finding the right film for the particular scene I was shooting and found the employee to be a bit reserved but helpful.