Islands surf shop, which seems to be changing its name to Santa Monica Surf Shop, is a wonderful store. The staff has always been super helpful and are willing to negotiate on price. I have found that I can order Tuflite surfboards at somewhat of a discount compared to other stores. They are very kind and ethical, and allow you to keep 90% of store credit when placing a surfboard on consignment. I rate this as the best surfshop on the westside.