The first time I had Mighty-O Donuts it was because they were in the coffee shop case and I wanted a donuts. I have to admit that had I been told the were organic and vegan I might not have tried them assuming organic and vegan equaled not yummy. Thank god I didn't know what I was eating because these things are delish! I have yet to make it to the retail store but am thankful my coffee shop stocks them on Fridays - and my waistline is thankfully that is only on Fridays. I would have to say that Top Pot Donuts are prettier but Mighty-O Donuts are tastier!