I wish I had the money to be able to afford the lingerie at Zovo in the University Village but unfortunately I am still regulated to Victoria's Secret. Guilty walks throughout the store, however, have really been all that is needed to help rate this store as a glamorous, sophisticated lingerie boutique. The lines they carry are high-quality and ultra-chic so I do not mind the prices at all. When I save up, I'll definely become a frequent shopper here. Check out the non-lingerie goodies also! Lotions, candles, a few beauty products... every girl needs to treat herself now and then.