V. Watts is located in the strangest of places -- on Highway 190 (aka Florida Blvd.) between Walker and Livingston, but much closer to Livingston. The road is pretty terrible, par for Livingston Parish, but if you're in the market for furniture, I think you'll find it worth it.
The showroom is huge, not what you'd expect for a furniture store in the middle of nowhere. Salespeople are friendly but not obnoxious. There's a big variety of brands and of course, financing is available. One nice little perk: delivery is free.
If you pay cash, you can negotiate your price somewhat. And several times a year (usually around the major holidays) they have a big tent sale where they close out one of a kinds, scratch and dents, and floor models.
Prices are fair to begin with, though.
Before you go to Baton Rouge and fight big city traffic, big city prices, and salesclerks that stick to you like gum on the bottom of your shoe, take the drive out to V. Watts!