I typically never shop at this store. However, they recently had a promotion where if you buy any 10 TV dinners, you'd get 2 free movie tickets. Being the dealer I am, I went in specifically for this deal. I noted, as I made my way to the frozen food, that prices were considerably higher than competing stores... and that's with their "discount card". In other words, unless you give them your mailing address and other personal information, they charge you about 15% more per item. Long story short, the cashier openly admitted the deal I had come in for was only to get people in the door, and they had no intention of giving out a good number of tickets.