It's hard for me to pay full price for books when they are almost always available cheaper on Amazon. But Bookpeople inspires me to pay full price. First of all, the store is super browser friendly, quiet, and has a very helpful and knowledgable staff. The cards and gift section is great. The childrens section is great. The magazines section is the largest I've ever seen and has a better variety than any chain store. If you live in Austin, you should be shopping here.