This jewelry store has been here FOREVER! The reason is they still have that personal touch! They make you feel welcome when you walk in the door, no snooty sales people here! The selection of jewelry is just as good if not better than the larger chain stores, and they have a lot of unique pieces. Once you become a customer there, you're always a customer. They send out sale flyers when they're having a special promotion, I even get birthday, anniversary, and Christmas cards! The prices are reasonable too! What else could you ask for?