Many people seem to love Mighty-O donuts. I don't get it. They have a dense, greasy, grocery store muffin-like texture and indistinct flavor. They cost quite a bit more than average donuts. I think they are about on par with Entenmann's. Their coffee isn't much better. Not sure if I just have very different taste in donuts than most or if they are just cruising off their excellent use of buzzwords, but I really don't get why they are so popular.