The Manhattan Mall is not a successful Mall, but there is a reason that it is called The Manhattan Mall and not "A" Manhattan mall. This city is too vertical to have malls inside buildings. New Yorkers walk down the street and can find whatever stores they need. Malls fulfill a city-like need in suburbia where stores would otherwise be dispersed and miles apart. In NYC, you don't want to be confined to a mall space, especially when that space contains emptiness that is mainly a waste of time.