You see it when you walk in the door. "FREE 5/10 YEAR PROTECTION PLAN." You see it on their brochures. "FREE 5/10 YEAR PROTECTION PLAN." You see it on every Sales persons' business card. "HOME OF THE FREE 5/10 YEAR PROTECTION PLAN." You hear it on their radio ads. "FREE 5/10 YEAR PROTECTION PLAN." The only problem is, it isn't really free. Allow me to give you the perfect scenario. My wife and I went to Dick Van Dyke to look for a dryer. Our sales person was helpful and courteous. As part of his effort to sell us then and there, he promoted the "FREE 5/10 Year protection plan. We decided to do some comparison shopping at competitors. That same evening we found the identical dryer at a competitor for $58 less as well as free delivery and haul away(an additional savings of $45.) When I called our Dick Van Dyke sales person the next day and asked if they would match the competitors offer, we would told "Yes, but we would not get the FREE 5/10 YEAR PROTECTION PPLAN." I asked how I lost something that was supposedly free. The answer: It's only free if you pay our listed price for the dryer. Now if you want this "free" item, you will need to pay $95. Two telephone calls from me to Dennis Reiking, the company President, were not returned. So you see, IT REALLY ISN'T FREE, it is simply built into the price.
RESPONSE FROM Dick Van Dyke Appliance World:
We do have a FREE 5/10 Year Protection Plan on most of our appliances that we sell. We base everything on what the manufacture suggested retail price is. The dryer that you purchased from us has a MSRP price of $649.00 We sell this dryer for $598.99. That is $50.00 below the MSRP price of $649.99. In our deal at Dick Van Dyke Appliance World we also include the FREE 5/10 Protection Plan. A competitor sells the same dryer at a price if $539.99 and you wanted us to match the deal, so we matched the deal. The competition also sells a 5 Year Warranty for $129.99. Adding the cost of the warranty to the selling price of $539.99 brings a total to $669.98 That is $70.99 higher than our price that includes the FREE 5/10 Protection Plan.
I hope this information will help you understand how our deal and Protection Plan compares us to the competition.
We appreciate your business, and look forward to serving you again in the future.
Bryan Horath
Vice President
Dick Van Dyke Appliance World
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