The best way to define Sephora in comparison to the other leading brands in the industry is this; Sephora consists of high caliber beauty products with the everyday woman in mind. In comparison to the vibe that I get from some of the other leading brands is when I walk into a store no matter how busy it appears to be an associate always makes themselves available to assist you. Very few places still have associates that are so personable and literally walk you over to the product. I went there the other day to pick up some concealer and a specialist sat with me for 30 minutes trying to place the perfect match for the shades they offer and my complexion. When the cashier asks to take your email information down it really isn
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