I really want to like this place. The decor is reflective of a Parisian meets Morrocan theme. The wine list is great...and the food was fantastic. The first couple of times I went, the service and food were great. I always buy wine....I've never had their coffee btw. But the past couple of weeks the owners/head bar staff/'managers are not as friendly or warm as they were when they first opened. Even worse. on Valentine's day, my boyfriend and I went in and it was kind of dirty and smelled like bug spray. NOT romantic. this was during the day and we had plans later...so all wasn't wasted. I like Vino Vino, Uncorked, and House. I want to make Apothecary MY place to go since I live here. The main guy said he wanted to create a neighborhood place where people know each other. That's cool. Theu just need to build that. It seems right now the young owners need to concentrate on building a relationship with regulars, make sure the food is consistent , keep it clean, (and not bug sprayish...or glasses spotty) and realize people may drop $100 or more a month on wine, food and coffee. THE TRUE BASICS will help this newcomer establish itself. I've been in the industry for a long time....so I know what I'm saying and I hope they'll make this better than Paris! I'm rooting for them!
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