ATA has all the ingredients of a great bike store -- great bikes, a passionate and knowledgeable staff that cares about the needs of customers and state of the art bike fitting technology. The store offers a superb selection of high performance bikes from Europe and the US. They make use of fitlab software and laser technology for a custom fit and the owner Husam Sahin and his friendly staff go the extra mile. When I chose my Wilier Cento 1 bike, the frame wasnt in stock in the color of my choice. Instead of having me wait months for the frame to show up, Husam built me a bike using the Cento 1 frame in another color and will rebuild the bike when my ""own"" frame will arrive. This allowed me to ride all summer on the Cento 1. It shows how ATA goes the extra mile to take care of its customers even for small things such as frame color. Highly recommended for enthusiasts seeking individual attention and custom fittng.
Pros: Great Bikes, Great Staff , State of Art Fitting Technology
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