I walked out of Ata with a bike that suited me so well that I can scarcely bring myself to take days off from riding.
Originally I had gone to Ata to fit my previous bike, but after the fit analysis, it was determined that modifying my bike to suit my frame was unlikely to resolve the issues I was having with knee, back, and lower arm pain.
I was set-up with a new frame and components to better fit my frame. I was impressed with the number of considerations taken into account when suggesting a new frame including height, proportion, weight, mileage, flexibility, and some others I am sure I am forgetting. To me this proved I was working with a professional and knowledgeable people who were working to get me on a bike that is best for me.
Originally I held some reservation about buying a bike I hadn't even ridden, but after researching the bike online and talking to a number of other people who have been to Ata, I decided to trust their analysis and go with their suggestions.
I have gotten far more value out of this bike than I expected. The pain in my joints and back is no more. I had always thought these were the same pains everyone experienced when riding. I have been shown a different path and now I ride faster, more efficiently, and longer. I still feel pain, but its sole source is mashing my gears till my quads want to burst and my lungs are ragged. I couldn't even get to ride this hard before because it hurt my joints too much.
At this point it has been about 8 weeks since I bought the bike and I ride every chance I get. I am attribute my riding satisfaction to Ata taking the time to get me on the right bike for me.
Pros: Experienced staff, state of the art fit capabilities
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