I've been riding road bikes for over 20 years -- from summertime commuting 30mi/day, to 50-mile weekend ""wars"", to the European tour group scene at the 2006 Giro and 2007 Vuelta. I love to ride and I really love to ride fast. Especially ripping descents of classic mountain passes like...say...the Passo Pordoi! I'm also a bit old-school in that I look for value more than just the most expensive new item that money can buy. Price/performance is important to me. And I want a quality product that lasts. So I know a bike is going to serve me well for years to come. At ATA Cycles, they have the most knowledgeable staff, the most state of the art fitting room, and the best selection of incredible frames your ever going to find. And ATA treats you like they want you to come back over and over again. Not just a quick and dirty sale and never see you again. They serve with attention to every detail, making sure that you ride away on the best-fitting bike for the style of riding that you want. I wouldn't go anywhere else to buy a bike! Oh, yeah, just bought an all-white '08 LaPierre HM X-Lite! Freakin' killer!
Pros: Unbelievable technology in the fitting lab.
Cons: None that I could see.
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