Despite the fact that this place is located in a shopping mall food court in Santa Monica, I gave this place a try. The carrot and red velvet are delicious!! They are definitely more moist than Sprinkles, and tasted fresh. On the other hand, I would stick to Sprinkles if you like their chocolate or strawberry-The chocolate here was dry and crumbly, and the strawberry is too strawberry (reminds me of the nestle strawberry milk powder as a kid). I think this place is definitely on par with sprinkles, cupcakes look a little cuter, and their prices are better ($2.75 each), but it's located in a food court in Santa Monica Place (not so appealing, but free parking)...Definitely worth trying if you like cupcakes. Sprinkles should learn to put a little cupcake divider in the box like Le Cupcake...less messy.
Pros: carrot and red velvet, free parking
Cons: LOCATION
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