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Sweet Memories - 45 Reviews - 800 West Williams Street Suite 112, Apex, NC - Personal Care Reviews - Phone (919) 363-1889

Sweet Memories

800 West Williams Street Suite 112
Apex, NC 27502
(919) 363-1889
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Personal Care , Bakeries

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Food & Dining


Sweet Memories - Apex, NC
Sweet Memories - Apex, NC


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It has been months since my wedding day and people are still gushing over how amazing the cake was. Thank you Sweet Memories for doing such an amazing job! The cake was delicious!...


The one nice thing I can say was that my wedding cake tasted very good. But, that is where it ends. The cake looked nothing like what was discussed with Donna. The colors were wro...

Editorial review from Citysearch 5/31/2013

We had such a great experience with Sweet Memories Bakery. From a last minute cake tasting- to the most beautiful, most delicious wedding cake we could have ever asked for. Danielle was very helpful and our cake turned out perfectly. We went with a four tier, Lemon Poppy Seed Pound Cake with Lemon Curd and Raspberry filling, all covered in the most delicious Lemon Buttercream. We didn't get to eat more than just our 'cut the cake' bite, since we were so busy, but what we did taste was incredible. Ten months later and people are STILL commenting on our delicious wedding cake. We can't wait for our fresh anniversary topper! more

Editorial review from Citysearch 11/24/2012

Horrible customer service!!! Ordered a baptism cake. Gave them a picture of a basic design to match my baptism cake. They didn't match it at all, then waited 40 minutes for them to fix and it was still wrong. I was told they would email me about the situation. I had to email them and they never responded. All I really wanted was an apology and never got it. Paid a lot of money for an "" ok"" tasting cake that wasn't decorated the way I wanted. Would NEVER recommend! more

Rude customer service 4/16/2012

The girls who take the orders are very rude. They need basic customer service skills. Any time you try to order a cake from thier list, they always have an excuse. Either they are out of ingredients or they have a large order for that day. If you can't deliver the product, you shouldn' be in business. I wish there was an option for zero star!!! \r To the owner: Treat your customers with respect!!! more

Should be called... Bitter Regret 2/23/2012

First I would like to say that I gave Sweet Memories 1 star because there was not an option for zero. Don't be fooled by the decent reviews on this page, the owner Donna writes them herself. All the cakes/cupcakes are made from a box! If I wanted a wedding cake from a box I would have made it myself! The staff is rude and everything is overpriced for the quality of the cakes/cupcakes. The last thing a bride to be needs to worry about when planning her wedding is her cake. When my husband fed me that first piece of our wedding cake I started to cry. Don't get confused, these were not tears of joy, although luckily my guests thought they were...No I was crying because the cake was terrible. I was embarrassed to serve it to my friends and family. After spending so much time and energy on my big day my cake tasted like I had bought it from a school bake sale (except worst). I am a huge supporter of small businesses--but Sweet Memories is not the way to go. I felt obligated to warn my fellow brides and community...if you order from Sweet Memories all you will get is Bitter Regret. more

Skip this one, its BAD! 2/16/2012

Overpriced product, rude staff... there was nothing to like about this place other than the way the products looked. There were no premade cakes or cheesecakes available so I opted for cupcakes--they were dry and crumbly while the frosting was airy and full of crisco texture that wouldn't leave your tongue. Tried red velvet cupcake (worst I've ever had and I love red velvet), cannoli cupcake (husband spit it out), white chocolate with raspberry filling, oreo, and white cake with strawberry. They looked gorgeous... but tasted worse than cupcakes from target.... and I'm not much for non-homemade, but at least those weren't dry and didn't make me feel like I needed to wipe my tongue with a napkin. What happened to quality bakeries? None of them make REAL buttercream and MOIST cake like they used to. more

People are still talking! 8/2/2011

It has been months since my wedding day and people are still gushing over how amazing the cake was. Thank you Sweet Memories for doing such an amazing job! The cake was delicious! My husband's only complaint was that people wouldn't leave us only so he could really dig into a big piece of cake! He is gonna really look forward to the 1 year anniversary cake! more

Best cake I've ever tasted! 4/22/2011

Seriously, when my now husband and I visited Sweet Memories for the first time for a consultation we just about died at all of the delicious samples. We ended up choosing the Simple Elegance with fresh strawberries and we could not have been happier on our wedding day. Danielle was so helpful and answered all our questions quickly. Since our wedding we've ordered a few birthday cakes from Sweet Memories and they are always delicious. Our new favorite is the sweet potato cake! more

Fabulous wedding cake! 3/22/2011

Our daughter had the wedding cake of her dreams thanks to Sweet Memories. The staff was very helpful from our first meeting to the cake tasting to the beautiful, delicious chocolate khalu/red velvet cake that was delivered. They handled all the details to this very special part of our daughter and son-in-laws' celebration. We will definitely recommend Sweet Memories! more

price is high, taste is cheap 3/20/2011

I bought a simple plain dessert cake out of the case and a few cupcakes one day because I walked by the bakery and was curious. Wow was this cake expensive! AND it tasted like cheap chemical ingredients. It was also mostly frozen but mushy on the inside. I have been a baker for many years and I had heard mixed reviews about this place so I decided to check it out. The chocolate buttercream tasted like fake chocolate from a bucket and the buttercream its self tasted like shortening and powdered sugar. I would be so embarressed if i was this bakery! The cake didn't taste like anything special. It actually tasted like it was made from cake mix! I have made many cake mix cakes in the past and this was surely from a mix. The filling wasn't anything special either - it tasted like Jello pudding. The girl that helped me was very rude and did not even try to be nice. Donna Ford was also there and didn't even make an effort to say hi to a customer. How rude! NOT impressed AT ALL. Poor customer service. Terrible cakes. Really high prices. (NOT worth any effort going here) more

AWESOME !!! DELICIOUS !!! 3/10/2011

I have enjoyed cakes from this bakery for years. They are some of the most talented I have ever known. Being in the business I am in, there is always a need for bakery items and Sweet Memories always goes above and beyond in every aspect. Moist, and delicious is my favorite words for everything they do. !!!\r DG more

Soooo beautiful..... 3/10/2011

The birthday cake you made for my daughter was beautiful. She loved it. The butterflies looked like they were going to fly off the cake...perfect for my daughter!!! The cake was moist and we enjoyed every slice. more

Always Delicious! 3/10/2011

I have been getting cakes from Sweet Memories for years and every single one of them has been top-notch. Absolutely gourmet, moist, delicious cake with beautiful decorations. I would not hesitate to recommend them for any event. more

OMG sooo Yummy! 3/9/2011

I loooove these cakes! Ive never had one that wasnt amazing. \r Their website makes choosing so easy. All the information and even the prices are there. Would highly recommend them for any occasion more


I have used Sweet Memories for several years now, and have never had a bad expereince. They have done a number of birthday, bridal and baby shower cakes for me and every cake has been exceptional! My fave may be the cake with the cannoli filling.....but the sweet potato cake is pretty amazing too! more

Very Disappointing! 2/22/2011

After hearing all of this hype regarding Sweet Memories and Food Network, I had to see what's up. SO DISAPPOINTING. Staff was cold. Cupcake came from refrigerated case, was obviously not fresh, and definitely didn't taste great. When I picked up the cupcake, the entire blob of frosting literally fell off in a chunk. I tried to bite into the cupcake, and it was almost frozen. Like I said, really disappointing. more

Not what I requested 2/21/2011

DO NOT SPEND YOUR MONEY ON A CAKE FROM SWEET MEMORIES! I ordered a wedding cake with an intricate design from Sweet Memories showroom in Apex. I specifically asked during the consultation if the design could be done in a color other than white. The consultant informed me that there would be no problem creating the desing in another color. Approximately 3 weeks before my wedding, Sweet Memories contacted me asking me what lace design I would like. I was totally bewildered because I had already chosen a design from their showroom. Why didn’t they write it down? After spending quite a bit of time looking through the photos on their website, my fiancé and I found the cake that we had requested. We took a screenshot of the design to be sure that it wasn’t mixed up with any other design. When we arrived at the reception after the ceremony, the cake was setup beautifully with fresh flowers and candles surrounding the display. Unfortunately, the lace design was NOT at all what we requested. Instead of intricate lace, it looked like a kindergartener had drawn starfish all over the cake. Luckily, the cake was not the most important detail to me as a bride, so I was not upset at the wedding. When we returned from our honeymoon we were able to compare photos of our cake to the cake we requested. Not even close! Sweet Memories did not take ownership of their poor quality. Instead they blamed us! They said we shouldn’t have chosen an icing color other than white for the lace. Poor customer service, poor quality. Don’t be fooled. more

disappointment 2/14/2011

I bought cupcakes for Valentine's day. I was very disappointed. While they looked pretty good, the icing was very fake. I asked if they used real ingredients when I bought them. I was told yes, but all the icing, tasted the same chemical taste. more

No bang for my buck 11/25/2010

I did NOT have a great experience with Sweet Memories. I found them through an online search and decided to give them a try. The cake was for my birthday. I recognized the women that worked there for tv and their pictures. Not once did anyone say hello. The bakery up front is about the size of a living room. They pretended as if they were in a private office. They definitely need to work on customer service! If you are recognizable, people will want to meet you or at least say hello -probably complement you. They did not allow the opportunity. Very dry, unfriendly atmosphere. I went in and met with the girl that worked the front counter. (She was okay.) We went through the ideas I had for my birthday and she drew it out on paper, wrote details etc and it was a done deal. I paid for the cake 3 1/2 weeks in advance and left feeling positive. 2 weeks later I get a phone call telling me that the day I wanted to pick up my cake they would be closed. The party was on a Friday and they were to be closed that Thursday and Friday. They suggested I pick the cake up on Wednesday. I really wish they would have told me that in the beginning. I honestly would have canceled my order instead of having to keep my cake in the refrigerator for 3 days until my party. I chose to pick it up (since I had already paid for the cake). I went to get it and the cake was NOT as I visioned or what was on the order form. I specified the color of the cake and it was WRONG and the design of the cake was WRONG. I would think bakers would know the difference between pink and purple, Two very different colors. I was not pleased and did not have the energy the make a fuss so I left with the cake. I got to my home, pulled th cake all the way out of the box and it was even worse. The quality of work was terrible! I thought they were professionals! Harris Teeter could have done a better job! That was it! I gave them a call and explained everything. I should have pulled the cake all the way out of the box instead of them just showing me the top of the cake. When I returned I spoke with the smaller shorter baker with the medium length brown hair and she tried to fix the design a little more to my desire. She was not happy and even had an attitude. She made it about 20% better but 80% of the cake could not be changed, it was too late. They were about to close for days and could not make another cake, which would have fixed the problem, since the color of the icing was the #1 thing wrong. (My birthday scheme was purple not pink!) I do not recommend this business. I will not refer them to my friends or co-workers. They should really get a reality check and not seem so arrogant. They are not celebrities but let me give you an example. It was as if I met someone I saw on tv, who was so nice and seemed great on their show, then in person they are rude and unpleasant. Kinda makes you wish you would have never met them and just kept the image of their character in your mind instead of meeting the real person. -unhappy customer more

Amazing Wedding Cake! 8/6/2010

Sweet Memories did my wedding cake for our May wedding and we LOVED them. I changed my mind about 5 times about the cake I wanted and the look for it. They were patient with me the entire time. Not only are they great to work with, but the cake itself tasted AMAZING! The icing is wonderful and the cake is incredibly moist. Our cake was definitely the centerpiece of the evening. All of our guests told us that it was the most delicious cake they had ever had. You will NOT regret choosing Sweet Memories as one of your wedding vendors. more

Great wedding cake! 7/24/2010

We used Sweet Memories to do our wedding cake last year, and all our guests said it was the best cake they'd ever had. Flavorful icing, moist cake, elegant and simple design. They were willing to work with us on the design, even when we weren't sure what we wanted. We froze the top layer, and it was still extremely tasty when we thawed it out for our first anniversary. When we wrote the bakery to thank them, they reminded us that they do a complimentary anniversary cake as part of the wedding package (we'd completely forgotten!) and asked when we wanted to pick it up. They do a small cake with the flavors of the original wedding cake, and it's just as good as we remembered from the wedding! Pros: Quick responses, great flavors Cons: None identified more
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  • Custom-made wedding and special occasion cakes and desserts; specialize in unique, individually designed creations.

  • 9/29/2005 Provided by Citysearch