*food is delicious and creatively prepared - a unique menu in all the neighborhood
*the owners and staff are warm and friendly
*the space itself feels good - good lighting, adequate space at your table, etc
*drinks - soju, which is a kind of korean sake, is worth trying, plus they've got some really unique Asian beers that you should ask about (our favorite is called Halida, a Vietnamese beer)
Another thing that is different about Soju...the owners, Joe and Diane (who are simply two of the nicest people we have met in the entire city) live in and have roots in this neighborhood. They didn't open the place to cash in on the Brooklyn thing. As a result, Soju retains a homey feel. Joe and Diane know many of the customers by name even when the place is full.
Pros: Delicious, Friendly, Warm